Marketing with Steve Lawson – 12th Oct ’16

CTA – Call to Action: what is it you want to do.

Advertising tour, pay to reach people in specific places.

Algorithms can tell you whats most popular but not whats most meaningful for you.

List of the differences between the usefulness of social media in your private life vs your professional life:

  • Keep in touch with people

Useful personally, not designed as a professional platform.

  • See friends activity

Interesting in a personal level, can bring problems with it professionally.

  • Sharing common interests with friends

Social conversational space in personal life, can be used for data analysis, seeing peoples common interests and marketing ideas could come from that. Use customers interests to find other interesting artists/bands.

  • Easy method of contacting people
  • Gaining more following (personal pride)

Proximity to people, personal skills become a business asset. Popularity contest?

  • Condense your following to one space
  • Good way of getting contacts
  • Promotion of a product

Immediate audience is your family and close friends, selling to them is both easy and they are more likely to share/push it on to other people. (personal connections to the artist – you – can be an injection of interest and personal connection). Advantageous to be nice, when inviting people to like you events.

  • Possibility of being seen by more than just your immediate following (viral videos) 
  • Promotion for events, specific events can be targeted at specific locations
  • Keep fans up to date with general news
  • Gaining a larger following

Distancing yourself from your music. Cannibal Corpse being an example. Should there be a divide between an artist and their music/ideals.

Dunbar number – “Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is and how each person relates to every other person.”

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